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Friday, October 9, 2026
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Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in Formula 1

Toto Wolff is engaged in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unaltered, and each shareholder are fully committed to the ongoing success of the brand in Formula One."

Financial Increase

The deal would represent a substantial rise in value of the Mercedes team after Ineos Group bought its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and earned more than $630m (£458 million) at the box office.

It is the actor's top-grossing film and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three races remaining this season.

Mercedes' primary racer George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Jose Morris

A tech journalist and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on modern businesses.

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